corporate/retail

     NIKE:  "Tony's industry insights, program feedback, and recommendations on equipment, processes and workflow are very valuable here at NIKE. I found Tony to be a great thought partner as we were testing critical new processes and workflow ideas with live products."     Linda Dickerson,  Global Brand Imaging, Dir. of Business Operations

     Amazon:  "Tony's years of leadership at Amazon had noticeable positive impact within our flagship apparel studio in Williamsburg, and also for Amazon's global studio network as a whole."    J. Alley,  N.A. Senior Manager, New York Studio

 

I build, train and lead creative operation teams within corporate environments. Fortune 50 companies in the retail, publishing and entertainment sectors trust me to run internal studios that shape their customer-facing image. Whether starting from the ground up or improving existing image-based communications, as a follower of lean management philosophies I help simplify the complex and do more with less. I optimize budgetary realities while improving the quality of studios' content output from a global network or a single production facility. Find out more here.

History: After 20+ years as a commercial photographer and studio founder I took a leadership position at Amazon in New York as part of their global imaging team. I led a team of full-time fashion and commercial photographers and over 100 freelance resources. We produced high-end product images, editorial stories and advertising campaigns within the world’s largest fashion studio (150,000+ skus annually). We led the way in e-commerce imaging systems development by creating state-of-the-art lean workflows and patenting new lighting equipment and procedures. From there I went on to help NIKE expand their in-house imaging capabilities and streamline their imaging workflow.

I fully understand the the ever-increasing demands on both leadership and creative contributors to produce accurate and compelling images day-in and day-out. It’s exciting to make the seemingly impossible happen through systemic best practices, clear communication, lean-driven efficiencies and effective contributor motivation.

  • Lean workflow efficiencies

  • Development of operational best practices

  • Systems design: operations, production, facilities

  • Strategic recruiting based on priorities

  • Budgeting for studio buildout or upgrades

  • Optimized floorplans for high-production studios

  • Strategic alignment with business partners

  • Global studio system alignment

  • SOP document development

  • Performance vs. productivity appraisal

  • Creative direction for internal businesses

  • Coaching and motivation for contributors

  • Objective ratings for subjective content

  • Increase value of leadership for contributors

  • Becoming more than a cost-center 

  • Pilot program creation, execution & feedback

 

individual coaching

Every professional athlete has a coach. Every successful leader has a mentor. Every successful business has a vision for it's future. I can help you get to the next level, from wherever you currently find yourself. 

  • Priority determination

  • Specific visual messaging

  • Passion in professionalism

  • Understanding your influences

  • Strategic career planning

  • Building your creative community

  • Placing yourself in the correct market

  • Understanding, “It’s all personal work” 

  • Representation vs. not

  • Promotional alignment with client base

  • Building the right team

  • Regional vs. national voice

  • Accepting creative challenges

  • Knowing your arc

  • Building effective presentations

 

Groups / Schools / classes / universities

Every professional athlete has a coach. Every successful leader has a mentor. Every successful business has a vision for it's future. I can help you get to the next level, from wherever you currently find yourself. 

  • Curriculum development

  • Understanding your influences

  • Career opportunities

  •  Placing yourself in the correct market

  •  Remaining agile while developing a signature style

  •  Promotional outlets

  •  Local vs. regional vs. national marketing

  •  Taking creative challenges

  • Developing long-term plans

  • Understanding, “It’s all personal work” 

 

 Find out all the details here.